by Boston Globe Staff
The Old Sturbridge Village said its board of trustees has voted unanimously to extend to 2014 the contract of the living history museum's president and chief executive officer, Jim Donahue.
"Since his hiring in 2007, Donahue has reversed decades of declining visitation at Old Sturbridge Village, posted two straight years of attendance gains, increased donations by 25 percent, and balanced the museum's operating budget for the first time in more than 10 years," the village said in a press release, which noted that the gains have come despite tough economic times.
Old Sturbridge Village depicts early New England life in the 1830s.
Donahue's strategy has been to focus on cost cuts and on improving the visitor experience by expanding the museum's front-line staff of historians in costume, the release said.
"Visitors today want to be part of the action," Donahue said in a statement. "That's why our interactive experiences at the Village, like talking with costumed historians and riding the stagecoach, are so memorable."
"Since his hiring in 2007, Donahue has reversed decades of declining visitation at Old Sturbridge Village, posted two straight years of attendance gains, increased donations by 25 percent, and balanced the museum's operating budget for the first time in more than 10 years," the village said in a press release, which noted that the gains have come despite tough economic times.
Old Sturbridge Village depicts early New England life in the 1830s.
Donahue's strategy has been to focus on cost cuts and on improving the visitor experience by expanding the museum's front-line staff of historians in costume, the release said.
"Visitors today want to be part of the action," Donahue said in a statement. "That's why our interactive experiences at the Village, like talking with costumed historians and riding the stagecoach, are so memorable."
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